{"id":152,"date":"2016-11-08T22:51:48","date_gmt":"2016-11-08T22:51:48","guid":{"rendered":"http:\/\/net4573.net.ucf.edu\/bicentennial\/?p=152"},"modified":"2018-04-06T14:18:44","modified_gmt":"2018-04-06T14:18:44","slug":"50-cans-for-50-states-the-great-american-7up-collection-of-1976","status":"publish","type":"post","link":"https:\/\/projects.cah.ucf.edu\/bicentennial\/index.php\/2016\/11\/08\/50-cans-for-50-states-the-great-american-7up-collection-of-1976\/","title":{"rendered":"50 Cans for 50 States: The Great American 7Up Collection of 1976"},"content":{"rendered":"

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(above image thanks to rustycans.com)<\/p>\n

The 1970s will forever be remembered for shag carpet, avocado green everything, disco, and of course, the 1976 Bicentennial Celebration. Throughout ‘The Good Doctor’s Collection’ are a wide variety of ephemera that helps to bring us back to the far out days of the 1970s and the 1976 bicentennial anniversary. By looking at the bicentennial celebration through ephemera, we can see how both groovy Americans and the companies that catered to them ‘sell-abrated’ this year-long anniversary. \u00a0The item chosen from the collection for this blog is the ‘United We Stand’ 7 Up soda-can collection – one of the largest collections of the archive. It took almost an entire year of both purchasing and dumpster diving to complete this very American collection.<\/p>\n

7 Up, the lemon-lime soda pop we have all come to know and love, has been around since the early 1930s. Then called Bib-Label Lithiated Lemon-Lime Soda, it would not become 7 Up until 1936. By the 1940\u2019s, 7 Up had become the third largest selling soda pop on the market, according to the Dr. Pepper Snapple Group, the current owners of the 7 Up brand.<\/p>\n